Paramount Global Leverages Groundbreaking Use of the Salesforce Platform To Measure Diversity Across

Paramount Global and Salesforce, the global leader in CRM, announced the launch of Paramount's new diversity reporting platform, which will give the company a more holistic view of the makeup of its production workforce, including Paramount+ with SHOWTIME, BET, CBS, MTV, Nickelodeon, and others.

"To produce the best content for a diverse global audience, it's imperative that the teams both in front of and behind the camera and those who are creating content, reflect our audiences. We often say, 'what gets measured gets done,' and this data will help us create a baseline for diversity targets, continue to improve representation, make informed long-term diversity, equity, and inclusion commitments in a measurable way, and hold ourselves accountable," said Bob Bakish, President and CEO, Paramount Global.

https://www.accesswire.com/766516/Paramount-Global-Leverages-Groundbreaking-Use-of-the-Salesforce-Platform-To-Measure-Diversity-Across-Productions