On A Roll, Initiative Wins Salesforce Media Account

CRM giant Salesforce has appointed Initiative, part of Interpublic’s Mediabrands, as its new media agency effective August 1. The company spent an estimated $45 million on measured media last year, according to Kantar. The incumbent was Oakland, CA-based independent media agency Mediasmith, which has handled the business since 2013.

https://www.mediapost.com/publications/article/354143/on-a-roll-initiative-wins-salesforce-media-accoun.html