New Salesforce engine aims to make enterprise AI trustworthy

Salesforce today announced a significant update to its foundational data platform, unveiling a unified data engine that brings together Data 360, Informatica, and MuleSoft. The goal? To give enterprise AI systems the trusted context they need to stop hallucinating and start reasoning — a shift with significant implications for marketers.

AI hallucinations are a significant barrier to enterprise use of AI. According to Salesforce, over 80% of enterprise AI projects never make it past the demo stage because the systems aren’t grounded in the company’s data, definitions and processes. Without that context, agents misinterpret signals like “customer ID,” “order status” or “return request,” leading to flawed insights or incorrect actions.

https://martech.org/new-salesforce-engine-aims-to-make-enterprise-ai-trustworthy/