New Salesforce data shows 50% e-commerce growth during holiday season

SAN FRANCISCO – New data from Salesforce, a global customer relationship management company, shows the 2020 holiday season experienced a 50% growth in digital sales with e-commerce sales of home goods growing by 89%.

“The 2020 holiday season forced retailers and brands to innovate quickly with the introduction of services like curbside pickup, virtual concierges and a focus on social, messaging and live streaming to reach shoppers in new ways,” said Rob Garf, Salesforce vice president, industry strategy for retail. “We expect to see these new innovations remain in 2021 with strategies becoming the new standard that consumers expect from their favorite retailers and brands.”

https://www.furnituretoday.com/e-commerce/new-salesforce-data-shows-50-e-commerce-growth-during-holiday-season/