Microsoft vs. Salesforce: How Do They Compare on CRM?

Salesforce is the biggest CRM provider in the world, according to 2025 IDC data. Its closest rival? Microsoft.

That said, there’s still quite a gap between the two vendors in CRM revenues. Last year, Salesforce raked in $21.6BN. Meanwhile, Microsoft earned $5.45BN.

Nevertheless, Microsoft did achieve higher CRM revenue growth in 2024, up 11.5 percent year-over-year (YoY). Comparatively, Salesforce’s CRM earnings rose by 9.5 percent.

https://www.cxtoday.com/crm/microsoft-vs-salesforce-how-do-they-compare-on-crm/