Marc Benioff is writing Salesforce's annual strategy document. He shared the key details early with Business Insider.
- Joseph K

- Dec 4, 2025
- 1 min read
Salesforce CEO Marc Benioff is drafting the company's annual strategic plan, and he shared key parts of the vision for next year in an interview with Business Insider.
This annual document is called the V2MOM, which stands for Vision, Values, Methods, Obstacles, and Measurements. It's shared internally at the start of each fiscal year, which begins in February. The document often contains important projections. For instance, Business Insider broke details of Salesforce's 2023 plan to cut costs and boost profit margins, which fueled a massive rally in the stock that year.
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