Inside Salesforce's big bet on AI agents
- Joseph K
- Nov 4, 2025
- 1 min read
Last fall, Salesforce debuted an AI agent so remarkably human-like it seemed like a vision from the future.
In a sleek demo, the company showed how luxury retailer Saks Fifth Avenue was using Salesforce's new flagship AI software Agentforce to create "Sophie," a charming, patient customer service representative. A Salesforce executive dialed a Saks hotline, the chipper-voiced Sophie picked up, and then deftly recommended a sweater based on his order history and talked through shipping options.
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