How Salesforce is using Agentforce for Consumer Goods

Salesforce has launched Agentforce for Consumer Goods, the latest addition to its growing lineup of artificial intelligence (AI)-powered tools.

Announced on April 17, the platform allows consumer goods companies to deploy AI agents across sales, key account management, retail execution and customer service, according to Salesforce. AI agents are autonomous digital assistants that can complete tasks, make decisions, and interact with data or users without constant human oversight.

https://www.digitalcommerce360.com/2025/04/22/salesforce-agentforce-consumer-goods-agentic-ai/