Exclusive: Salesforce takes on "tokenmaxxing"

Salesforce is unveiling a new way to measure AI productivity, pushing back on Silicon Valley's fixation on "tokenmaxxing" — the belief that consuming more AI tokens signals real work.

Why it matters: As companies race to prove they're using AI, Salesforce argues raw token consumption is a vanity metric and wants to replace it with one tied to actual business results.

Driving the news: Agentic work units, or AWUs, are Salesforce's new metric, designed to measure output and impact rather than token consumption.

https://www.axios.com/2026/04/15/tokenmaxxing-ai-roi-metrics