E-commerce AI the focus of Salesforce Agentforce updates

Salesforce's latest updates to Agentforce Commerce -- formerly Commerce Cloud -- inject AI-powered communications, personalization and purchasing tools into numerous shopping channels, including email, SMS text messaging and WhatsApp.

The idea, Salesforce said, is that most marketing communications, including text, email and messaging app messages, are currently one-way with, depending on the channel, "Do not reply" verbiage or email addresses. To continue shopping, the customer clicks on a link to claim an offer or discount code. New Salesforce features will enable customers to respond to these messages -- and AI agents can manage the conversations, create personalized offers, upsell when opportunities present themselves, and close the sale by taking payment and facilitating orders.

https://www.techtarget.com/searchcustomerexperience/news/366637193/E-commerce-AI-the-focus-of-Salesforce-Agentforce-updates