AI Agents Become Economic Actors: Salesforce Rewrites The Rules Of Pricing

Salesforce’s shift to flat‑rate, unlimited‑usage pricing for AI agents materially changes competitive dynamics. It does more than compress price points — it reframes AI agents as economic actors that generate business value, not metered features that incur variable cost.

https://www.forrester.com/blogs/ai-agents-become-economic-actors-salesforce-rewrites-the-rules-of-pricing/