ABC drops Salesforce for Braze
- Joseph K
- Nov 6, 2025
- 1 min read
The ABC revealed that it’s undergoing a transition from Salesforce Marketing Cloud to Braze in its 2024-2025 annual report [pdf].
The move followed a "comprehensive" review of its marketing technology infrastructure.
The ABC had been using Salesforce since 2017.
“This platform upgrade is expected to deliver significant improvements in audience targeting, personalisation, operational efficiency and automated campaign delivery at scale,” the national public broadcaster wrote.
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