WHAT IS SALESFORCE COMMERCE CLOUD AND THE BENEFITS OF USING IT?

With the latest generation of artificial intelligence integrated into Salesforce Commerce Cloud, you will be able to customize the order in which your products appear, predict the purchasing behaviour of your customers, suggest promotions and discounts, etc., allowing you to take intelligent actions for your strategy.

https://www.analyticsinsight.net/what-is-salesforce-commerce-cloud-and-the-benefits-of-using-it/