Salesforce’s investment in Genesys is strategic, not just financial

Last week, Salesforce and ServiceNow invested $1.5 billion in Genesys, a customer experience vendor that built its business powering contact centers. 

Genesys was one of the pioneers of cloud-based contact centers, or contact-center-as-a-service (CCaaS). The company continues to evolve, focusing now on what it calls “AI-powered experience orchestration.”

https://martech.org/salesforces-investment-in-genesys-is-strategic-not-just-financial/