Joseph K
Salesforce’s ‘hard pivot’ to AI agents pays off with an 11% stock surge. But now the company must hustle to actually sell the product
In September, Salesforce CEO Marc Benioff told Fortune that his company was making a “hard pivot” to its new AI agent platform Agentforce. Thousands of customers would attend workshops at the business software maker’s annual conference to learn how to use the technology, which lets users quickly build AI-powered agents that can make decisions and act on information including automating customer service tasks. And he set a goal of tens of thousands of customers using the product in their operations by January 2025.
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