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Salesforce mulls consumption pricing for AI agents

Joseph K

Investors expect AI agent productivity gains to reduce demand for Salesforce license seats. CEO Marc Benioff says a per-conversation pricing model is a likely solution.


Salesforce is mulling a new pricing model for AI agent conversations as it gears up for the release of Einstein 1 Agentforce Platform. Agentforce is a low-code/no-code platform for building autonomous AI agents that Salesforce co-founder, Chairman, and CEO Marc Benioff is expected to detail in his Dreamforce 2024 keynote in September.






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