Salesforce Introduces Marketing GPT and Commerce GPT to Drive Personalised Customer Experiences

Salesforce has launched Marketing GPT and Commerce GPT, two new solutions that utilize generative AI to enhance customer experiences and boost business productivity. Generative AI has been recognized as a transformative technology, improving efficiency and productivity across various industries. Research from Salesforce reveals that 60% of marketers believe generative AI will revolutionize their roles, enabling them to focus on strategic work.

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