Salesforce introduces agentic marketing and puts an end to one-way communication

Salesforce announces Marketing Cloud Next, putting an end to one-way marketing communications. The new platform enables AI agents to engage in two-way conversations with customers. Additionally, autonomous agents perform marketing tasks in the background, including creating campaigns and personalizing content.

https://www.techzine.eu/news/applications/132250/salesforce-introduces-agentic-marketing-and-puts-an-end-to-one-way-communication/