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Salesforce gains as software firm bets on AI tools to power growth

Joseph K

Shares of Salesforce gained about 4% on Thursday as investors cheered the customer relationship management software maker’s upbeat quarterly results and its artificial intelligence push to drive growth.

 

The company has been heavily investing to integrate its AI technologies into existing products, such as its messaging platform Slack, to enhance their capabilities and attract more customers.

 

"We continue to see Salesforce as an under-appreciated AI winner as its differentiated data and early success in creating/deploying GenAI agents," Goldman Sachs analyst Kash Rangan said.






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