Salesforce Essentials Brings SMBs Closer to Clients Via Social Media

Social media services such as Facebook, Instagram, and to some extent YouTube have become compelling sales channels and popular contact points between businesses and customers. For small to midsize businesses (SMBs), the challenge is keeping up with the flurry of customer interactions on multiple social media platforms while integrating data into their customer relationship management(CRM) tools.

https://www.pcmag.com/article/369664/salesforce-essentials-brings-smbs-closer-to-clients-via-soci