Salesforce CMO: Marketers not worried about economic downturn
- Joseph K
- Oct 31, 2022
- 1 min read
Marketers see their jobs as being more important than ever as economic conditions turn, a new Salesforce study concludes.
Why it matters: Companies still have to grow during downturns, and "efficient" marketing can bring in more customers during austere times, Salesforce president and CMO Sarah Franklin tells Axios exclusively.
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