Salesforce Carbon Market Boosts Transparency But Needs Tougher Criteria, Analyst Says

The world’s biggest provider of customer relationship management (CRM) software is receiving a mixed assessment after opening a carbon credit marketplace to support climate action.

In a release last month, San Francisco-based Salesforce announced its Net Zero Marketplace as an attempt at a “trusted platform that makes carbon credit purchases simple and transparent, allowing organizations to accelerate climate-positive impact at scale.” With consultants predicting a US$50-billion market for voluntary carbon credits by 2030, Salesforce is pitching a catalogue of carbon credits rated by third parties, a “seamless ecommerce experience” for buying them, and education on climate issues for businesses and individuals.

https://www.theenergymix.com/2022/10/30/salesforce-carbon-market-boosts-transparency-but-needs-tougher-criteria-analyst-says/