Salesforce and Cytiva weigh in on marketing’s digital skills gap

As the marketing mix becomes ever larger and more technical, there has been a growing demand for a variety of data-driven and digital skills in marketing, many of which can be too technical to fulfill. This has created a digital skills gap within marketing, and as automation and digitisation in the sector grows, there are fears that this gap could widen even further.

https://econsultancy.com/salesforce-and-cytiva-weigh-in-on-marketings-digital-skills-gap/