"It's quite incredible" - how Salesforce's CRM and cloud magic is keeping Formula 1 fans engaged across the globe

Always regarded as one of the world’s most glamorous and high-end sports, Formula 1 has undergone somewhat of a fanbase transformation in recent years.

Far from being the preserve of geeky car nuts, the Drive to Survive/Netflix effect has helped promote the sport to a younger and more diverse audience across the globe, boosting viewership and online engagement to new highs.

https://www.techradar.com/pro/its-quite-incredible-how-salesforces-crm-and-cloud-magic-is-keeping-formula-1-fans-engaged-across-the-globe