How SharkNinja is preparing its site to incorporate Salesforce agents
- Joseph K
- Jul 1
- 1 min read
SharkNinja is in the middle of changing the ecommerce platform for its home appliance sales to run on Salesforce, and one of the features it’s excited about is artificial intelligence (AI) agents — which the software provider calls Agentforce.
Among the priorities in its platform change, SharkNinja wants to create “a much richer experience,” said Calvin Anderson, senior vice president of global digital experience. SharkNinja doesn’t have any physical storefronts — though it sells wholesale through other retailers — and its “best-foot-forward consumer touchpoint” is its social media presence, Anderson told Digital Commerce 360.
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