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“Death of a Salesforce”: Why AI Will Transform the Next Generation of Sales Tech

Joseph K

The battle between every startup and incumbent comes down to whether the startup gets distribution before the incumbent gets innovation. In sales tech, it’s easy to assume incumbents like Salesforce and Hubspot have the edge. First, they are embedded as “systems of record,” so sales leaders are loath to rip them out and replace them. Second, these incumbents (and their well-entrenched peers) are not sitting out the AI revolution; conscious of protecting their competitive moats, they are rapidly adding AI features to stay relevant.  






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