Business Tech News: Meta And Salesforce Introduce AI Agents For Small Businesses

Meta has launched a pilot program introducing AI-powered customer service agents to assist businesses on Instagram, Facebook, and WhatsApp. These agents can interact with customers in real-time, handling tasks such as managing returns, providing product recommendations, and processing purchases. Utilizing data from a business's Meta footprint – including previous posts and customer service messages – agents can answer customer inquiries directly on ad pages or through direct messages. Agentic AI is enhancing CRM platforms like Salesforce which recently introduced AgentExchange – a new marketplace for AI agents in enterprise software. Launching with over 200 partners – including Google Cloud, DocuSign, Box, and Workday – pre-packaged agent solutions are being developed for businesses that can implement them without extensive technical expertise. Unlike traditional AI tools focused on text generation, these specialized AI agents are designed to perform complex tasks autonomously within business systems, effectively increasing labor capacity. (Source: Fast Company; VentureBeat)

https://www.forbes.com/sites/quickerbettertech/2025/03/09/business-tech-news-meta-and-salesforce-introduce-ai-agents-for-small-businesses/