84% consumers say experience as important as products & services: Salesforce report

At the start of the year, Salesforce collected data from marketing leaders across the globe for the sixth edition of its ‘State of Marketing’ report. 2020 was a challenging year for marketers who looked at new ways to engage with the consumer in the new normal. With the standards of customer engagement shifting, marketers are on the forefront of innovation. Now, as the economy rebounds and the overall sentiment picks up, the insights garnered in the ‘State of Marketing’ report remain relevant. The report highlights the major trends for marketers to keep in mind as they seek to understand the customer journey and then engage with the customer at every touchpoint of this journey with memorable experiences. The key values that will remain critical as marketers and their businesses recover are:

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